Summer’s here, and that means vacation season!
While it’s easy to assume that everyone is going to be out of their minds with excitement during this time of year, the reality is that not all businesses are prepared for these months. If you’re not reaching your target audience—or if you’re reaching them but not effectively—your business could be missing out on a lot of potential growth.
Here are some steps you can take to make sure your summer marketing strategy is up to snuff:
- Make sure your website looks great on mobile devices. If your website isn’t mobile-friendly, it won’t matter how good your content is because people will just bounce off of it and go somewhere else.
- Make sure your email marketing campaigns are optimized for mobile devices as well. If people aren’t able to read your emails on their phones, they’re not going to convert! So make sure they’re optimized for small screens so that users have no problem reading them when they’re on the go.
- Make sure your social media posts are optimized for mobile devices as well (and don’t forget about Instagram!). You want these posts showing up in users’ feeds when they’re out enjoying themselves this summer, so make sure they can.
If your business is struggling to connect with your target audience, please contact us for a free consultation.